Bobby Hotel
Map of Nashville

Wayfinding / Print

Bobby Hotel in Nashville, TN needed a map for their concierge to direct guests to Bobby's favorite locations around town. This map, inspired by spot color maps of years past, features local hotspots in the downtown area, East Nashville, Germantown, 12 South and The Gulch.
Conceptually, the map is from "the desk of Bobby," the hotel's elusive and well-traveled namesake. Texture and hand-written notes are used to create the illusion of an old, well-loved map. Iconography is used to distinguish various types of locations for guests to explore.

Designed at

ST8MNT Brand Agency
for Bobby Hotel

Graphic Design

Parker Foote
Thomas Sloan

Art Direction

Parker Foote

Creative Direction

Joshua Sage Newman