Vegas Strong

My heart goes out to the victims and their families of the devastating attack that took place in Las Vegas at the Route 91 Harvest Festival on October 1, 2017. Although I'm proud of the work I did for this music festival, I'll never look back without feeling deep sadness. I hope these visuals stand as a positive reminder of the joy that the people of the Route 91 Harvest Festival in Las Vegas brought to the world. We will not let hate win over love.
Las Vegas Victims Fund

Route 91 Harvest Festival
Website Design

Web / UX

Vegas meets country. Route 91 Harvest is a country music festival that takes place right in the heart of the Las Vegas strip. The 2017 festival website needed to capture the energy of Vegas, and provide a functional experience for fest goers to learn more about the 'three-day neon sleepover.'
I was inspired by the eclectic neon signage that's rooted in Las Vegas' iconic visual language. This site features a potent mix of typography and neon illustration to accurately capture the mood of Vegas, and match the stimulation of the atmosphere.

Designed at

ST8MNT Brand Agency
for Live Nation

Graphic Design

Parker Foote

Art Direction

Aaron J Rayburn

Creative Direction

Josh Cole