So You Think You Can Dance
Tour Book

Publication / Print

What says "dance champions" more than holographic foil? The 14th season of SYTYCD on Fox needed a tour book with visuals and colors as vibrant as the contestants themselves. The design for this publication is inspired by the attitude of the dancers.
The cover features a treated purple logo which was foil stamped with holographic foil that sparkles when struck by light. The book includes images of dancers, texture and handwriting to highlight each dancer's personality.

Designed at

ST8MNT Brand Agency
for So You Think You Can Dance

Graphic Design

Parker Foote
Abby Murdock
Austin Hale

Art Direction

Parker Foote

Creative Direction

Joshua Sage Newman