The Vault is hidden gem for Nashville creatives. The former bank vault turned rentable studio space has two available areas: the white room for photo and video shoots, and the black room for live music rehearsals, recordings and small concerts. The brand visuals for The Vault primarily exist in black and white, reflecting the studios within the space.
Core to the visual identity is the idea that The Vault keeps its treasure (the creative energy of the community) hidden away until the product of this creativity is ready to be unlocked, and delivered to the world. The structural 'V' mark represents a sturdy, reliable place for the creativity, represented by a signature-esque script, to be fostered.