Billy Reid Made to Measure

American fashion label Billy Reid needed a fresh look to promote their custom tailoring and consultive shopping services. The goal was to clearly explain the services in a way that conveys a bespoke shopping experience while making it easy to book an appointment. The outcome of this project was a responsive landing page for the brand's website with a clear CTA to book an appointment, an in-store promotional handout and an email template that could be easily customized for each store.