Music Making Waves

Music Making Waves is a concert series hosted at Atlantis Bahamas benefitting the Blue Project Foundation, a nonprofit that supports a healthier ocean. The brand name is a triple entendre as it refers to sound waves, water waves and waves of positive change. Featuring a wide variety of artists from rock and country legends to pop and R&B stars, the brand needed to capture the vibrancy of the music in a beautiful setting. The MMW brand also aims to position Atlantis as a destination that's not only for families, showcasing a music offering that's attractive to the single adult demographic. Brand graphics showcase dynamic waves and high energy, as the visual identity and key art provide a flexible system that can be easily adapted to showcase any artist.