Richland Country Club, founded in 1901 in Nashville, Tennessee, boasts a strong tradition of community and an avid passion for golf. Renovated facilities prompted a rebrand that would draw attention to the club's evolution, maintaining the timeless and traditional feel that's true to Richland. The robust visual identity system features an R monogram with a hidden bullet symbol, matching the tee markers on the Richland golf course. A crest features the architecture of the clubhouse. Custom logotype matching the R monogram styling was created to be used for special occasions. The brand system sets up Richland to look to their future while embracing the brand's legacy.
Designed at
ST8MNT for Richland Country Club
Creative Direction, Art Direction, Design
Parker Foote