Wonderyard

Downtown Denver's Wonderyard Garden & Table transports patrons to a lush restaurant and bar full of colorful cocktails, unique flatbreads and vibrant social media photo ops. The brand's name captures the venue's flora-heavy indoor / outdoor setting, evoking a sense of curiosity and discovery. The identity system features a WY icon and custom logotype with organic curves and an open inline which represents the open-air restaurant concept. This electric brand system compliments the eccentric interior design and multi-cultural influence of Wonderyard's fare.

Designed at

ST8MNT for Lotus Concepts Management

Creative Direction, Art Direction, Design, Naming, Lettering

Parker Foote

Design

Grace Goga

Sign Fabrication

Artech Neon & Signs

‍

Wonderyard's brand name suggests unexpected delights in a lush environment, while the suffix "Garden & Table" provides context for the restaurant's experience. "Garden" defines Wonderyard's verdant setting which allows guests to flow between indoor and outdoor areas. The "table" is the center of the guest experience — a place where food is shared, drinks are served and memories are made.